VISTA for Publishers

Purpose-built buying platform for CTV publisher sales teams

Integrates seamlessly with key VISTA modules, offering streamlined campaign management, efficient audience planning, and advanced reporting tools. It's engineered to amplify audience reach, optimize ad inventory, and enhance operational efficiency, ensuring publishers achieve maximum ROI with minimum complexity.

Key Features & Capabilities

Advanced Campaigns

Elevates campaign strategy with its advanced management tools, allowing publishers to seamlessly orchestrate complex CTV ad campaigns. This feature includes intricate scheduling, targeting, and budgeting capabilities, ensuring each campaign is fine-tuned for maximum impact and efficiency.
360 Audience Planner

Enables universal audience targeting both within publishers' O&O inventory and across the broader CTV ecosystem. This dual approach allows publishers to leverage dynamic audience strategies ensuring comprehensive coverage and unparalleled reach.
Pacing & Reporting

VISTA for Publishers offers detailed, real-time analytics and dashboards, enabling publishers to monitor campaign performance, track pacing, and make data-driven decisions swiftly and effectively.
Creative Management

Comprehensive suite of creative management tools designed for efficient handling and organization of ad creatives. This includes the capability for bulk management, allowing for the simultaneous handling of multiple creative assets with ease.

VISTA Ad Manager

A VISTA for Publisher extension that powers publisher branded, external-facing ad-buying portals designed for small agencies & SMBs

Intuitive, user-friendly CTV buying experience combined with lite version of VISTA features
Ability to combine O&O inventory with partner inventory for scale to fill local campaigns while opening new revenue opportunities
Local advertiser-centric features include credit card payments, creative builder, and user-friendly shortcuts