Holistic Audience Planning

1

Unified approach to campaign building encompasses both publisher O&O audiences & inventory and extends beyond to the broader CTV universe to amplify reach & frequency

2

Combining traditional targeting segments with contextual relevancy data enables campaigns that are not only demographically accurate but also contextually aligned with audiences

Key Features & Capabilities

  • 70k+ Targeting Segments

    Wide ranging data segments across full targeting spectrum including behavior, purchase, and intent from leading data providers including Catalina, ComScore, Experian, Nuestar, and Polk amongst many others.

  • 360 Audience Planner

    Enables universal audience targeting both within publishers' O&O inventory and across the broader CTV ecosystem. This dual approach allows publishers to leverage dynamic audience strategies ensuring comprehensive coverage and unparalleled reach.

  • Contextual Relevancy

    Integrates critical aspects like genre, content title, channel, and network, ensuring that advertisements align seamlessly with the content environment, enhancing viewer relevance and engagement.

  • AI Contextualization

    Leverages contextual relevancy signals with sophisticated algorithms, creating precisely tailored audience segments that enhance ad relevance and viewer engagement in the dynamic CTV landscape.