VISTA for Publishers offers access to multiple price floors, providing publishers with the flexibility to set varied pricing strategies based on objectives. This feature enhances margin optimization by allowing for dynamic pricing adjustments based on market demand and inventory value over the course of the day, week or month.

VISTA's Supply Path Optimized (SPO) inventory streamlines audience activation by directly accessing inventory from publishers and select partners, effectively bypassing multiple hop fees and markups typically associated with intermediaries.

VISTA's AI-driven curation and packaging of CTV inventory are meticulously crafted based on rich audience insights and contextual signals, ensuring highly relevant and strategically aligned ad placements.

Stringent brand and publisher-safe screening protocols to combat IVT, ensuring the highest standards of ad integrity and viewer trust. Utilizing advanced verification tools, the platform actively monitors and filters out non-human traffic, safeguarding both the reputation and revenue streams of publishers and advertisers.