“The best way to predict the future is to create it.”

- Alan Kay

ElementalTV, founded in 2020 and headquartered in Pasadena, CA, is pioneering the next era of adtech with innovations that unlock revenue opportunities in the CTV landscape. VISTA, the company's proprietary, leading-edge technology, seamlessly integrates DMP, DSP, and SSP features, revolutionizing campaign activation and audience engagement in CTV. With access to over 150 million US-based households, VISTA enables premium audience reach and engagement anytime, anywhere, across any CTV device. ElementalTV's relentless commitment to innovation is creating a step-change in CTV where technology and audience connectivity converge, providing clients with solutions that maximize audience value through unparalleled, immersive advertising experiences.

The Heart and Soul of ElementalTV - Our dynamic team

Tony Patel
GM of VenuEx

Anton Tkachuk, VP
Product & Innovation

Omer Latif, CEO

Sergey Lobko-Lobanovsky, CTO

Shoaib Mansur, Senior Director
Data Science & ML

Shafi Mustafa, CSO
Strategy & Innovation

Albert Yu, CRO
Revenue Ops

Global Footprint

We have R&D, Product Dev and Revenue/Ad Ops teams across our three offices in the United States, Europe & Asia, committed to delivering exceptional results and success for our partners.

  • Anton T., Product, DSP Solutions

    Harry W., Product, Performance Solutions

    Warda B., Product Marketing

  • Pavel P., Team Lead, Senior Software Engineer

    Alex K., Senior Software Engineer

    Kurt K., Senior Software Engineer

    Sergey K., Senior DevOps Engineer

    Maxim D., Senior Software Engineer

    Alex E., Senior Software Engineer

    Sergey O., Head of QA

    Kseniia R., QA tester

  • Kristina N., Ad Ops

    Hassan I., Head of Ad Ops

  • Varvara V.

Our Domain Expertise

Boasting decades of experience in programmatic, adtech, algorithmic auctions and trading mechanics, data science, ML/AI, and technology commercialization, our team takes care of the messy algorithms, unstructured data and stitch it together to deliver next- gen CTV ad tech solutions for our clients.

    • Programmatic oRTB/VAST/PreBid

    • AI+Machine Learning Development

    • SSAI/Transcoding/Codec Expertise

    • Data Center/Server

      Development/Deployment

    • Ad & Revenue Ops

    • Market Landscape Insights

    • Supply & Demand Partners

    • Pricing Models

    • CTV Business Strategy

    • Publisher Monetization

    • Audience Extension

    • Performance Advertising

    • SSP/DSP/Ad Exchange Development